From the Hill Library folks:
Targeting your marketing message to a particular group of people can be a powerful strategy, but also a daunting task. Wouldn’t it be nice to be able to get out into a community and just talk to folks, face-to-face?
With Ethnic Events you can find cultural events, festivals, and get-togethers in your area. Search by ethnicity, event date, and event location and then contact the event organizers and ask about sponsorship or the possibility of setting up a booth.
Multicultural marketing doesn’t have to involve a big advertising team and slick, expensive design elements. It can just be you, talking to people about how your product or service can help them. Ethnic Events can help you find those people.