The authors of Made to Stick: Why Some Ideas Survive and Other Die and Switch: How to Change Things When Change is Hard have made some related resources available on their website heathbrothers.com.
Free with registration, the tools available here are probably most useful if you have read the corresponding book(s), but are helpful even without that additional context.
There is a framework and first chapter available for each title, plus a podcast series, a guide for creating successful (“sticky”) presentations, and more.
(Tip o the hat to hillsearch.org)
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