The Law of Incorrect Tweets

Initial, inaccurate information will be retweeted more than any subsequent correction.

The goal should be to make the correction as viral as the mistake. But that’s a challenge, and Tuesday at Harvard’s Truthiness in Digital Media conference, {Craig Silverman] saw (for the first time) what it looks like when we fail...

If you understand the dynamic, you may be more likely to change it. One cause: Incorrect information is bound to be more provocative and interesting than a correction. The other cause is that too little attention is paid to making corrections on Twitter.

More HERE.