How Men and Women Use Social Media Differently

When it comes to social media, male and female behavior is very different.

For instance, women do the bulk of Facebook sharing (62 percent), while more men are on LinkedIn than women (54 percent). Men also spend more time on YouTube each week than women, as guys clock an hour compared to 35 minutes for women.

Twitter appears to be dominated by women (62 percent) and, not surprisingly, Pinterest (70 percent).

Overall, though, a higher percentage of women (71 percent) use social media than men (62 percent).


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