Wednesday, September 9, 2015

Women Three Times as Likely to Use Pinterest

Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site's main audience, with male internet users in the US avoiding the network en masse.

Based on April 2015 polling from the Pew Research Center, 44% of female internet users in the US are also users of Pinterest. But among male internet users, that share drops to just 16%.

See more at: eMarketer.

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