Thursday, September 27, 2007

Best and Worst Test Markets

"Acxiom has leveraged the accuracy of Personicx® LifeStages to find those markets that most closely resemble a microcosm of the US."
3 NEWBURGH NY-PA
8 ROCHESTER NY
19 ALBANY-SCHENECTADY-TROY NY
20 DUTCHESS COUNTY NY
55 SYRACUSE NY
171 BUFFALO-NIAGARA FALLS NY
The NYC metro wasn't listed; nor were the smaller New York locales, such as Binghamton and Elmira.
"If it plays in Peoria, it’ll play anywhere."
71 PEORIA-PEKIN IL

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