Count the Census Bureau among the advertisers in February's Super Bowl. The agency is using the platform to nudge its huge audience to fill out forms for the 2010 count.
The February 7 game on CBS comes soon after the Census kicks off a $300 million-plus outreach campaign. And importantly, just a few weeks before the Bureau begins disseminating its questionnaires.
The Super Bowl offers a chance to swiftly reach a massive amount of the U.S. audience. Last year, 151.6 million people -- about half of the U.S. population -- watched at least a portion of the game. On average, the game was seen in 48 million homes and viewed by 98.7 million people.