One of [the Census Bureau's] major goals was to test ways to maximize Internet response. In 2020, we hope to use technology to reduce the overall cost of the census by potentially as much as $5 billion in taxpayer money compared with conducting it on paper (as in all past censuses). This test researched the use of the Internet in two main ways:
As a way to contact people prior to the survey — We introduced “Notify Me Census,” which allowed households to tell us the most convenient way to contact them when it is time to respond to the survey. About 3 percent of households that were provided the “Notify Me” option opted to receive an email or text message instead of standard mail materials.
As a response option — Nearly 58 percent of housing units responded online. The test’s overall self-response rate was 71 percent, meaning that 81 percent of self-responders chose to respond via the Internet rather than by mail or phone.
We made big strides toward maximizing the efficiency of our enumerators’ work using technology, including the use of smartphones to collect interview data and record their hours and mileage — all tasks done on paper in previous censuses. We also conducted a “bring your own device” test at Census Bureau headquarters to assess new secure software for collecting data on smartphones and tablets owned by enumerators (as opposed to using devices furnished by taxpayers).
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