Published: June 22, 2009 in Advertising Age
MARKETER TREES 2009
Explore the database of the 100 Leading National Advertisers Featuring U.S. ad spending, division sales, personnel, brands and agencies.
RANKINGS, ANALYSIS, CHARTS AND MORE
100 Leading National Advertisers
A ranking of the top 100 U.S. advertisers in 2008
Spending Fell (only) 2.7% in '08. Real Problem: 2009
Walmart Stores Spending up 16%; Retail Surpasses Auto as Top Ad Category, by Bradley Johnson
Video: Bradley Johnson discusses 100 LNA
U.S. Ad Spend Trends: 2008
• % change in ad spend, 2001-2008: 100 LNA
• % change in ad spend, 2001-2011 (forecast): ZenithOptimedia
• How 2008 U.S. ad spending was split by medium
• How 2008 U.S. ad spending was split by category
Verizon Tops AT&T as Most-Advertised Brand
Walmart vaults into No. 5 Spot with 66% increase in measured media spending, by Maureen Morrison
Top 200 Megabrands
By U.S. measured media spending in 2008
Total U.S. Advertising Spending by Medium
• Measured media spending from TNS Media Intelligence
• Media plus marketing services from ZenithOptimedia
Total U.S. Measured Advertising Spending by Category
Media spending totals from TNS by category for 2008
Top 10 Advertisers in 10 Media
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet based in measured media
U.S. Advertising as Percent of Sales
For the 100 LNA by category
U.S. Market Share Leaders
Marketers in key ad categories for 2008: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care and credit cards
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