Wednesday, June 24, 2009

100 Leading National Advertisers: 2009 edition index

Facts and figures on US ad spending
Published: June 22, 2009 in Advertising Age

Explore the database of the 100 Leading National Advertisers Featuring U.S. ad spending, division sales, personnel, brands and agencies.

100 Leading National Advertisers
A ranking of the top 100 U.S. advertisers in 2008

Spending Fell (only) 2.7% in '08. Real Problem: 2009
Walmart Stores Spending up 16%; Retail Surpasses Auto as Top Ad Category, by Bradley Johnson

Video: Bradley Johnson discusses 100 LNA

U.S. Ad Spend Trends: 2008
• % change in ad spend, 2001-2008: 100 LNA
• % change in ad spend, 2001-2011 (forecast): ZenithOptimedia
• How 2008 U.S. ad spending was split by medium
• How 2008 U.S. ad spending was split by category

Verizon Tops AT&T as Most-Advertised Brand
Walmart vaults into No. 5 Spot with 66% increase in measured media spending, by Maureen Morrison

Top 200 Megabrands
By U.S. measured media spending in 2008

Total U.S. Advertising Spending by Medium
• Measured media spending from TNS Media Intelligence
• Media plus marketing services from ZenithOptimedia

Total U.S. Measured Advertising Spending by Category
Media spending totals from TNS by category for 2008

Top 10 Advertisers in 10 Media
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet based in measured media

U.S. Advertising as Percent of Sales
For the 100 LNA by category

U.S. Market Share Leaders
Marketers in key ad categories for 2008: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care and credit cards

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