From jjhill.org:
Even with social media, virtual world marketing, mobile outreach, and all the other newfangled marketing niches, the press release remains a standard in effective public relations. But are you doing press releases correctly?
The Press Release Grader analyzes your press release, gives you an overall score, and offers suggestions for optimizing your release for length, readability, online links, and more. Just paste your text from Word or the Web into the site and enter your email address. The tool creates an instant report card and sends you a perma-link so you can share the findings.
Use the Grader to improve your next press release - for both general readability and SEO should you decide to get all "newfangled marketing niche" and post your releases online.
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