3 Minute Ad Age

If you know people who care about marketing trends, they might consider spending 180 seconds checking out video news from AdAge every weekday. The June 13 post, for example, noted that as the "green" market tries to promote itself, the notion of "sacrifice" is not loved, that "environmentalism" is polarizing, and "conservationalism" is frumpy. However, the term "sustainability" is embraced better as an idea suggesting responsible consumption.