From JJ Hill.
Every business is in the business of education. Telling potential customers about your product or service and showing them the benefit to buying it are essential business activities.
So when the 2008 Horizon Report profiles the top learning technologies set to dive into the mainstream over the next one, three, and five years, the implications for the business community are at least implicit. These technologies are the ones your business could be using to teach customers about you.
In the next year, look to grassroots video and online collaboration; in the next two to three years, think mobile and mashup ; and by the dawning of the five-year horizon, chances are that successful teaching businesses will be using collective intelligence and social operating systems to tell their stories. Will yours?