Thursday, December 13, 2007

Design of Desire

From the Hill Library:

Why do people purchase the things they do? Is it neurological? Cultural? Social? American RadioWorks, public radio’s documentary unit, set out to find the answer.

What they came up with is this site: Design of Desire. It chronicles the biological impulses of purchase decisions (Tightwads and Spendthrifts), the ways in which retail design affects buyers (Buying the Tribe), and how branding gets personal online (A Brand of Me).

If you’ve bought or sold anything recently – and we think you probably have – this site might shed some light on that purchase. Think of it as the "why" of buying.
The Story of Stuff.

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