Wednesday, October 2, 2013 - what Big Data has on YOU

From Advertising Age:

Data giant Acxion is aiming to quell concerns [about data mining, and privacy] with a little transparency ...

Acxiom's solution - the just-launched website AboutTheData - invites visitors to enter their names, addresses and the last four digits of their social security numbers to access a portal that the company has gathered on them. This includes age, estimated income, residence, ethnicity, marital status, and which categories of product purchases ... a consumer has made via mail order.

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