Monday, December 28, 2015

The Effects of Lawn Signs on Vote Outcomes

Lawn signs are one of the few campaign tactics deployed by candidates for every level of government in the United States. Inexpensive and relatively easy to deploy, lawn signs are a tactic available to even the most obscure and underfunded candidate for a down-ballot office. Indeed, the efflorescence of roadside lawn signs is often one of the few outward manifestations of a low-salience election.

Although campaign tactics ranging from door-to-door canvassing to robotic phone calls have been evaluated by a vast array of field experiments conducted during the past fifteen years, lawn signs have largely escaped scholarly attention.

Working in collaboration with a congressional candidate, a mayoral candidate, an independent expenditure campaign directed against a gubernatorial candidate, and a candidate for county commissioner, we tested the effects of lawn signs by planting them in randomly selected voting precincts.

More from Science Direct

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