Women Three Times as Likely to Use Pinterest

Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site's main audience, with male internet users in the US avoiding the network en masse.

Based on April 2015 polling from the Pew Research Center, 44% of female internet users in the US are also users of Pinterest. But among male internet users, that share drops to just 16%.

See more at: eMarketer.

U.S. Government Printing Office Joins Pinterest

The U.S. Government Printing Office (GPO) expands its social media presence by joining Pinterest. Connecting people through ‘things’ they find interesting is the founding principle of Pinterest and a natural fit with GPO’s core mission of Keeping America Informed on the three branches of the Federal Government. GPO will use Pinterest to share historic photos, videos, products, and Government publications with the public. Pinterest joins GPO’s other social media platforms of Facebook, Twitter, YouTube, and Government Book Talk blog.


Link to GPO’s Pinterest
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