TV and Media: Identifying the Needs of Tomorrow’s Video Consumers

Source: Ericsson Consumer Lab (link)

Key Findings:

Mobile devices make up an increasing share of TV and video viewing
>72 percent use mobile devices at least weekly for video viewing. 42 percent do this outside the home.

TV is becoming a multiscreen and multitasking activity
>75 percent multitask by using mobile devices while watching TV. 1 in 4 even watch multiple video sources at the same time.

Even late adopters are becoming advanced video users
>As many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content, including YouTube, on a more than weekly basis.

Video-On-Demand (VOD) is increasingly used for relaxation viewing while linear and scheduled TV is shifting to appointment viewing
>The value of linear TV is becoming more focused on live sports, events and other content with high ‘here and now’ appeal. Social viewing continues to be closely linked to this kind of content.

User-Generated Content (UGC) is becoming increasingly important
> It is not only being used for entertainment, but also for education, how-to guides and watching product reviews. In fact, 82 percent use YouTube or a similar service at least monthly.

We are witnessing the birth of aggregated, pick-and-mix TV solutions
> The quest has begun to become the first easy to use, à la carte TV solution provider that aggregates consumer TV and video needs. Consumers rank having an à la carte TV offering as the fifth most important aspect of their viewing experience.

The Future Technology

Dr. Groves' Take 10 Message On YouTube

Census Bureau Director Robert Groves explains how people can view 2010 Census mail participation rates of their communities and compare them with the rates of other areas around the country.

YouTube: The Reference Tool

At First, Funny Videos. Now, a Reference Tool / By MIGUEL HELFT

FACED with writing a school report on an Australian animal, Tyler Kennedy began where many students begin these days: by searching the Internet. But Tyler didn't use Google or Yahoo. He searched for information about the platypus on YouTube.

"I found some videos that gave me pretty good information about how it mates, how it survives, what it eats," Tyler said. Similarly, when Tyler gets stuck on one of his favorite games on the Wii, he searches YouTube for tips on how to move forward. [snip]

While he favors YouTube for searches, he said he also turns to Google from time to time.

Tyler's way of experiencing the Web - primarily through video - may not be mainstream, at least not yet. But his use of YouTube as his favorite search engine underscores a shift that is much broader than the quirky habits of children.

The explosion of all types of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across other sites, is rapidly morphing into a new entry point into the Web, one that could rival mainstream search for many types of queries.

Additional Excerpts and Link to Full Article Available HERE.

Just the article HERE.

Sports Wikis and Social Networking Sites

SEARCHER magazine is "the Magazine for Database Professionals". Our NYS SBDC library has a subscription. Most of the articles are available online for a fee, but usually one or two pieces are free. For June 2007, the freebie is Sports Wikis: Who's on First? by by Lark Birdsong of Birdsong Research. For May 2007, it's Social Networking and Video Web Sites: MySpace and YouTube Meet the Copyright Cops by Stephanie C. Ardito, Principal, Ardito Information & Research, Inc. Since we're all dealing with new technologies, both are suggested reading, especially the latter one.