From Now I Know:
In the early 1950s, the predecessor to the California Department of Transportation (colloquially "Caltrans") opened an innovative solution to Los Angeles' traffic problems at the junction of U.S. Route 101 and California Highway 110...
It looks like a mess but apparently, it's an improvement over what was there before. Nevertheless, there is always room for further improvement. For example, in 2000 and into 2001, the section of California Highway 110 leading into the Interchange had a problem -- inadequate signage, at least if you were hoping to get to Interstate 5 North...
It's hard to read, but the sign says that if you want Interstate 5 North, you want to be in the left three lanes on a five-lane highway. It's easy to miss, and if you do, you're probably going to be in the wrong lane until it's too late.
That was the experience of a man named Richard Ankrom, at least. In 2000 or 2001, he missed his exit and, frustrated, decided to do something about it. But unlike most people, who would complain (probably fruitlessly) to Caltrans or a government official, Ankrom took matters into his own hands. Ankrom is an artist -- and in this case, his masterpiece was a new sign...
Showing posts with label signage. Show all posts
Showing posts with label signage. Show all posts
Saturday, January 24, 2015
Friday, September 26, 2008
What's Your Signage? - Signs for Small Biz
Since the JJ Hill Library plugged it, how can I not?

If you run a retail shop or have an office to meet with clients, what's the first thing your customers see when they get to your location? Your sign! So you want to make sure it presents the same good face for your business as you do.
The What's Your Signage? site includes articles detailing the importance of signage to a business and provides background on the elements of a well-designed sign. You can use this information to become an informed partner with the sign-maker of your choosing, or use the site's manufacturer locator to find recommendations.
What's the most important thing a good sign will do for your business? Reassure your customers that they've found the right place.
My reluctance to promote this is a function that this is product of the NYS Small Business Development Center, where I work, and I didn't want to seem self-serving. Well, if it's good, it's good.

If you run a retail shop or have an office to meet with clients, what's the first thing your customers see when they get to your location? Your sign! So you want to make sure it presents the same good face for your business as you do.
The What's Your Signage? site includes articles detailing the importance of signage to a business and provides background on the elements of a well-designed sign. You can use this information to become an informed partner with the sign-maker of your choosing, or use the site's manufacturer locator to find recommendations.
What's the most important thing a good sign will do for your business? Reassure your customers that they've found the right place.
My reluctance to promote this is a function that this is product of the NYS Small Business Development Center, where I work, and I didn't want to seem self-serving. Well, if it's good, it's good.
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