Monday, November 23, 2009

Build Strong Media Relations

Tips for becoming a go-to source for news.

This article is written with the business owner in mind. Yet it seems to me that data providers might well take to heart some of these ideas, especially since some (rightly) complain about the inaccuracies that find their way into stories.

Suggestions such as -
• Become familiar with the journalists you would like to cultivate relationships with.
• Don’t let months pass without contact.
• When you are interviewed, give good quotes.
- seem like great strategies. Not sure about the idea of sending a birthday card, though.

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