The U.S. Census Bureau last week kicked off its communications campaign to reach every resident in America with the launch of its 2010 Census Web site, 2010CENSUS.GOV. The Web site will serve as a platform for a national dialogue about how the census develops a “Portrait of America.”
2010CENSUS.GOV features an animated marquee that symbolizes the Census Bureau’s place at the intersection of the American experience. By clicking on images representative of the population, visitors can view video vignettes that ease fears about the census and encourage participation in the once-a-decade population count. The marquee will evolve over time, bringing the diverse voices of America to the site.