Thanks to a contributor from BUSLIB:
The Cable TV Advertising Bureau gives total number of subscribers for a cable network and other info from Nielsen--though often the data may be a year or so old. After you find the channel on the site, look for a PDF icon for the network profile--that document has the numbers.
One of the most useful free sites for advertising students.
Showing posts with label cable. Show all posts
Showing posts with label cable. Show all posts
Thursday, June 13, 2013
Wednesday, June 20, 2012
Bad news: Broadcasting Yearbook ceased publication. The GOOD news...
"A passing of a major institution in the broadcast biz: The Broadcasting & Cable Yearbook, formerly the Broadcasting Yearbook, was a dog-eared fixture on many broadcasters’ desks since probably before WWII." I found this book extremely useful in finding information about television, radio and cable, but the "2010 issue was the last.
"Over recent years, nearly all public and university libraries that held collections of Broadcasting weekly and yearbook issues have eliminated those resources upon analysis of usage; they were generally neither digitized nor microfilmed. Most libraries disposed of the Broadcasting issues." True, though painful. However -
"Because real information such as contained in publications like Broadcasting, Radio Daily, Television/Radio Age and R&R is needed by researchers and hobbyists alike, [David Gleason is] creating a 'virtual library' online with Broadcasting magazines and yearbooks and other industry publications... in an effort to preserve the availability for study and information retrieval of these diminishing resources."
Find The Broadcasting & Cable Yearbook HERE and other items HERE.
"Please treat this material as you would treat any library resorce and do not copy, print or misuse the material. By using this site you consent to respecting these usage guidelines. "
"Over recent years, nearly all public and university libraries that held collections of Broadcasting weekly and yearbook issues have eliminated those resources upon analysis of usage; they were generally neither digitized nor microfilmed. Most libraries disposed of the Broadcasting issues." True, though painful. However -
"Because real information such as contained in publications like Broadcasting, Radio Daily, Television/Radio Age and R&R is needed by researchers and hobbyists alike, [David Gleason is] creating a 'virtual library' online with Broadcasting magazines and yearbooks and other industry publications... in an effort to preserve the availability for study and information retrieval of these diminishing resources."
Find The Broadcasting & Cable Yearbook HERE and other items HERE.
"Please treat this material as you would treat any library resorce and do not copy, print or misuse the material. By using this site you consent to respecting these usage guidelines. "
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